Product Manager (Passenger Cars, Germany)

About The Job

As the Product Manager (Passenger Cars, Germany), your main responsibility is to lead and facilitate the localization of our passenger car portfolio in the German market. You will actively coordinate with the product, sales, marketing, and R&D teams in Europe and China to provide valuable feedback on market trends, policy changes, competitor tendencies, and expectations from users or partners. Your role will also involve managing product localization programs to ensure a smooth product launch and successful deployment.

The European Product Department focus on market, customer, policy, regulation research, and competitor analysis to develop a comprehensive product strategy that aligns with our vision and goals. We aim at creating an impactful European NEV portfolio that exceeds user and market expectations, while ensuring that all regulatory frameworks and business requirements are met.

As a member of the European Product Department, you will report directly to the BYD Europe Product Manager for Passenger Cars.

Key Responsibilities

• You will take the lead in product localization projects in the German market. This will involve identifying market requirements and uncovering consumer insights that will help us develop products that meet the needs of our target audience.
• Manage product demands from various stakeholders, including user groups, dealers, and local authorities or associations. To achieve this, you will collaborate with cross-functional teams, including R&D, sales, business planning, and marketing, to convert the demands into product implementations that align with our product strategy.
• Manages local product campaigns, such as test-drive events and customer clinics, to help refining our product proposition, and raise awareness of our products and generate interest among potential customers.
• Provide valuable insights including consumer analysis, and competitor benchmarking that will help us develop effective marketing strategies for our products.
• Support other local activities, such as validation tests, at the early stage of (pre-) launches of new passenger car models in Europe. By doing so, you will help ensure that our products meet all relevant regulatory frameworks and business requirements.
  
  

Requirements

• Bachelor's or master’s degree in Sustainable Transition, Automotive Engineering, Marketing, Business Administration, or a related field.
• 5 years of experience in the product management or related industry, a proficiency in project management is a plus.
• Oral/written fluency in German and English is mandatory; Proficiency in Chinese or other European languages is a plus.
• Strong data collection and analytical skills, with the ability to extract and present critical insights.
• Effective communication skills and the ability to work collaboratively across all technical teams and disciplines.
• Disciplined, fact-based, and rational approach to problem-solving.
• Ability to prioritize, multitask, and work in a fast-paced environment.
• Team player with a customer-centric, can-do, live-and-learn mindset.
• Passion for NEVs and sustainability.
• Understanding of NEV technical paths, performance parameters, design, and their impact on UX.
• Valid driving license B or equivalent driving license for passenger cars.